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T E CH  E N A B L E D

Your gym's plug-and-play PT solution

Boost member spend, retain more PTs, and scale small group training with strength-focused programs that pay for themselves on day one

Partner with Brawn
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Fix PT churn. Deliver better training. Keep more members.

High PT churn is one of the biggest operational challenges in gyms today. Brawn bridges the gap between personal training and scalable delivery—giving members fun, strength-based and results-driven sessions, with a community that keeps them coming back.

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Your brand. Our tech.

Brawn isn't a product you buy — it's a fully managed operating model, delivered under your brand and embedded into your gyms for life. We handle the setup, training, activation, management, and optimisation so your team doesn't carry the burden.

Plug in and play

A high-retention, small group training model — fully integrated, ready to deploy within your gym, with your custom branding.

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What Operators Get

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White label app

Your brand. Our tech.

A dedication white-label-app, customised to your brand. Brawn manages session booking, PT profile, progress tracking, payments, session cancellations and reporting.



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PT Training & development

Onboard, up-skill and retain clients

Structure onboarding for every PT, Ongoing up-skilling in group grouping, lead generations and sales funnels.


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Activation squad

Proven plueprint

In-person squad that launches each gym over a 5-week cycle. Delivers co-branded marketing, gym challenges, personal sales coaching, and new member activations.


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Embedded success manager

In-person visits and  ongoing coaching

You'll get a dedicated regional Success Manager, embedded into your gyms to work directly with your GMs and PTs. Driving KPIs: PT earnings, session utilisation, member pipeline.



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Blueprint for operators

On-going activation & marketing events

Playbooks refined across 100+ gyms. Joint ownership of performance metrics. General Managers and Personal Trainer incentive structures.


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Ongoing management & optimisation

Quarterly reviews with Success Managers

We don't stop at launch. Live dashboards and data insights for operators. Continuous monitoring of PT earnings, member retention, and session performance.


Strength that works for everyone

For Members

Budget-friendly, expert-led strength training

Train in small groups with a PT who keeps you safe, motivated, and accountable. Build real strength, lift confidence, and improve long-term health — all at a fraction of 1:1 PT costs. 

 

For Personal Trainers

More income, more impact

Run proven small group sessions that let you coach multiple clients at once, fill your schedule faster, and build deeper member relationships — while earning more per hour.

For Gym Operators

A turnkey program that drives growth

Offer a fully managed, white-labelled small group PT program that increases member spend, reduces PT churn, and creates a new revenue stream — with zero operational complexity or overhead.

Simple to Launch. Powerful to Run.

Brawn is the first tech-enabled Small Group Training (SGT) platform built for gym operators.

PT onboarding

Quick set-up with proven small group training programs

In-gym activation

Tech-enabled booking and management system

Engaged PT force

PTs earn enough to cover rent and stay longer, creating stability in your team.

Member subscriptions

Affordable group sessions that convert to 1:1 training

Results dashboard

Real time tracking of PT performance and revenue

No added cost

Brawn is a marketplace model; plug-and-play with immediate ROI

Numbers speak for themselves

A recent case study of how Brawn supported a commercial gym

10
Partner Gyms
37
Personal Trainers
86%
PT Retention rate
64
Sessions/per month
Already had a few requests for 1:1 sessions from my group training clients. It's exactly what I needed to grow my business.

Tomaz
Personal Trainer - London
The extra income from Brawn has definitely had a positive impact… it allows PTs to pay rent easier and generate income.

Assistant General Manager
PureGym, Hailfax
"Their automation tools saved us so much time while boosting engagement across all channels."
Samantha Lee
Social Media Manager @ Crypturon
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Our Community

Strength training is for everyone. Our members build confidence, strength and friendships that last

Brawn was Born

Brawn started back in 2021 with a simple mission: to make strength training more structured, social, and accessible.
Frustrated by the gap between expensive PT and generic classes, we built a smarter way to train — one that’s now helping thousands get stronger, together.
Brawn is a plug-and-play small group training solution that makes strength training simple, social, and effective. Members get expert coaching, a structured plan, and real progress — all in a supportive group setting, for a fraction of the cost of 1-to-1 PT.
Every training block leads to The Brawn Games — our in-gym challenge event that brings the community together to compete, celebrate progress, and have fun.
76%
Our Members our women
75%
Agesd 25-55
83%
Never strength trained before
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Frequently asked questions

What makes Brawn different from classes or traditional PT?
Brawn sits between group exercise and 1:1 PT.
  • Classes = high energy, low individual focus.
  • 1:1 PT = high quality, high cost, limited scale.
  • Brawn’s Small Group Strength Training (SGST) = 4–6 members coached by a PT in a structured program. It’s affordable for members, scalable for PTs, and proven to deliver retention and revenue for gyms.
How much operational work is required from our team?
Almost none — Brawn is fully managed.
  • Launch Playbook: Our proven model gets PTs to +£300/month additional income within the first 14 days.
  • Activation Squads: In-person team to launch gyms with campaigns, events, and challenges.
  • Success Managers: Embedded for life, working with GMs and PTs to track KPIs and refresh activations.
  • Playbooks for GMs & PTs: Simple templates for onboarding, incentives, and session delivery.
  •  We don’t hand over and walk away — we embed the model and keep it performing.
What’s the financial impact for us as an operator?
Brawn delivers proven commercial results:
  • 30% reduction in PT churn → fewer rehires, lower recruitment costs.
  • 86% PT retention → more stable rental income.
  • Average PT uplift of £365/month (top earners £1,000+).
  • 1 in 5 SGST members upgrade to 1:1 PT → growing premium revenue funnel.
  • Zero capex or upfront licence fees during trial.
Why wouldn’t PTs just do this themselves?
They can — and some try. SGST is optional for PTs. But here’s why 87% stay with Brawn once they’ve experienced it:
  • Easier to sell: we handle campaigns, activations, and lead funnels.
  • Easier to manage: scheduling, payments, cancellations, and progress tracking are built-in.
  • Easier to scale: our launch playbook gets them to +£300/month in the first 14 days.
  • More professional: structured programs and branded app build trust with members.
  • Ongoing support: success managers, quarterly refresh cycles, and new member activations keep it sustainable.
  •  Brawn is the path of least resistance for PTs → less admin, more clients, more income.
Why use Brawn instead of just Stripe or a payment tool?
Because Brawn is not just payments — it’s the complete operating system for SGST:
  • Session quality → structured progressive programs that deliver real results.
  • Upskilled PTs → training & development in small group coaching and lead generation.
  • Scheduling & member management → bookings, cancellations, refunds handled.
  • Progress tracking → in-app data keeps members accountable and motivated.
  • Operational support → activation squads, success managers, and GM/PT playbooks.
  •  Stripe moves money. Brawn drives retention, revenue, and results.
How do we know members will actually use this?
Two years of trials with PureGym and The Gym Group prove demand:
  • 75% of members buy block packages (not one-offs).
  • 1 in 5 trialists convert to 1:1 PT.
  • 76% of participants are women, 75% are 25–55, and 83% had never used a barbell before.
  •  SGST unlocks a new, high-value demographic traditional PT misses.
What does a trial involve?
  • Zero capex, no licence fee.
  • We activate your gym(s) with our in-person launch squad, GM/PT playbooks, and app integration.
  • Typical trial length: 12 weeks.
  • Within 14 days, PTs are earning an extra £300/month and new members are engaged.
  • Full reporting dashboards for GMs and Regional Ops to track earnings, churn, and fill rates.

Take your fitness business to the next level

Gym Owners

Personal Trainers

Group Fitness

Commercial Gyms

Partner with Brawn