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AI-POWERED PT CLIENT ACQUISITION

Fill your PTs' books. Grow your revenue. Keep your brand.

Brawn's AI agent acquires, qualifies and matches members to PTs to fill more slots

Partner with Brawn
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Your PTs have capacity. Your members want results. We connect the two.

Most PT hours go unsold. Most members who want coaching never book it. Brawn's AI runs the acquisition, qualification and matching - so the right member lands in front of your PT, ready to train.

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Your brand. Our tech.

Brawn is the AI layer behind your PT offer. We power the acquisition, matching, and member journey. You own the branding, in-gym experience and the member relationship. 

Plug in and play

A white-labelled AI acquisition engine that plugs into your existing PT team and gym operations. No capex. No ops lift.

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What Operators Get

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White label AI agent

Your brand. Our tech.

A dedicated WhatsApp and web AI agent that qualifies every lead, builds a personalised plan, and books them into PT sessions - all under your branding. 



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Match & ignite

The right member with the right PT

Our matching engine pairs members to PTs on goal, schedule and training style. Higher conversion, longer retention. 

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Digital acquisition

Paid media that actually converts

Routing qualified leads straight to the funnel. Revenue share, not upfront spend.

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Operator dashboard

Live performance, always on.

Track leads, PT utilisation, conversion and revenue across every site in real time.



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PT-ready handover

Warm, qualified, ready to train.

PTs receive members who've already set goals, agreed a plan, and paid a deposit. Less selling, more training.

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Revenue share, zero capex

Aligned on outcomes. No licence fees. No setup costs. We earn when your PTs earn.


Training that works for everyone

For Members

A coach who actually fits you. 
Members get matched to a PT based on goal, schedule, and how they want to train - with a personalised plan before they even book.

 

For PTs

More clients. Less chasing. PTs get a steady flow of qualified, paying members delivered through WhatsApp.
No floor-walking, no cold pitches.

For Operators

A new revenue line, no operational lift.

A white-labelled AI layer that grows PT revenue, cuts PT churn, and lifts ancillary spend - without adding headcount.

Simple to Launch. Powerful to Run.

Your PTs are live and receiving matched members within days

PT onboarding

Quick set-up with proven small group training programs

AI acquisition

WhatsApp-first funnel that qualifies every lead before a PT speaks to them.

Engaged PT force

PTs stay longer when they're earning more. Brawn lifts earnings and cuts churn.

Member journey

Members arrive goal-clear, plan-ready.

Results dashboard

Real-time tracking of leads, PT utilisation and revenue across every site

No added cost

Revenue-sharing model. No capex, no license fees, no setup costs.

Numbers speak for themselves

A recent case study of how Brawn supported a commercial gym

10
Partner Gyms
37
Personal Trainers
86%
PT Retention rate
64
Sessions/per month
Already had a few requests for 1:1 sessions from my group training clients. It's exactly what I needed to grow my business.

Tomaz
Personal Trainer - London
The extra income from Brawn has definitely had a positive impact… it allows PTs to pay rent easier and generate income.

Assistant General Manager
PureGym, Hailfax
"Their automation tools saved us so much time while boosting engagement across all channels."
Samantha Lee
Social Media Manager @ Crypturon
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Our Community

Strength training is for everyone. Our members build confidence, strength and friendships that last

Brawn was Born

Brawn started back in 2021 with a simple mission: to make strength training more structured, social, and accessible.
Frustrated by the gap between expensive PT and generic classes, we built a smarter way to train — one that’s now helping thousands get stronger, together.
Five years on, we've built the AI layer that makes both happen - acquiring, qualifying, and matching members to PTs at scale, inside the UK's best gyms.
76%
of Members are women
75%
Aged 25-55
83%
Never strength trained before
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Frequently asked questions

What makes Brawn different from classes or traditional PT?
Brawn sits between group exercise and 1:1 PT.
  • Classes = high energy, low individual focus.
  • 1:1 PT = high quality, high cost, limited scale.
  • Brawn’s Small Group Strength Training (SGST) = 4–6 members coached by a PT in a structured program. It’s affordable for members, scalable for PTs, and proven to deliver retention and revenue for gyms.
How much operational work is required from our team?
Almost none — Brawn is fully managed.
  • Launch Playbook: Our proven model gets PTs to +£300/month additional income within the first 14 days.
  • Activation Squads: In-person team to launch gyms with campaigns, events, and challenges.
  • Success Managers: Embedded for life, working with GMs and PTs to track KPIs and refresh activations.
  • Playbooks for GMs & PTs: Simple templates for onboarding, incentives, and session delivery.
  •  We don’t hand over and walk away — we embed the model and keep it performing.
What’s the financial impact for us as an operator?
Brawn delivers proven commercial results:
  • 30% reduction in PT churn → fewer rehires, lower recruitment costs.
  • 86% PT retention → more stable rental income.
  • Average PT uplift of £365/month (top earners £1,000+).
  • 1 in 5 SGST members upgrade to 1:1 PT → growing premium revenue funnel.
  • Zero capex or upfront licence fees during trial.
Why wouldn’t PTs just do this themselves?
They can — and some try. SGST is optional for PTs. But here’s why 87% stay with Brawn once they’ve experienced it:
  • Easier to sell: we handle campaigns, activations, and lead funnels.
  • Easier to manage: scheduling, payments, cancellations, and progress tracking are built-in.
  • Easier to scale: our launch playbook gets them to +£300/month in the first 14 days.
  • More professional: structured programs and branded app build trust with members.
  • Ongoing support: success managers, quarterly refresh cycles, and new member activations keep it sustainable.
  •  Brawn is the path of least resistance for PTs → less admin, more clients, more income.
Why use Brawn instead of just Stripe or a payment tool?
Because Brawn is not just payments — it’s the complete operating system for SGST:
  • Session quality → structured progressive programs that deliver real results.
  • Upskilled PTs → training & development in small group coaching and lead generation.
  • Scheduling & member management → bookings, cancellations, refunds handled.
  • Progress tracking → in-app data keeps members accountable and motivated.
  • Operational support → activation squads, success managers, and GM/PT playbooks.
  •  Stripe moves money. Brawn drives retention, revenue, and results.
How do we know members will actually use this?
Two years of trials with PureGym and The Gym Group prove demand:
  • 75% of members buy block packages (not one-offs).
  • 1 in 5 trialists convert to 1:1 PT.
  • 76% of participants are women, 75% are 25–55, and 83% had never used a barbell before.
  •  SGST unlocks a new, high-value demographic traditional PT misses.
What does a trial involve?
  • Zero capex, no licence fee.
  • We activate your gym(s) with our in-person launch squad, GM/PT playbooks, and app integration.
  • Typical trial length: 12 weeks.
  • Within 14 days, PTs are earning an extra £300/month and new members are engaged.
  • Full reporting dashboards for GMs and Regional Ops to track earnings, churn, and fill rates.

Take your fitness business to the next level

Gym Owners

Personal Trainers

Group Fitness

Commercial Gyms

Partner with Brawn