whitepaper-examples

Sleeping, eating, travelling, shopping, socialising. Almost every aspect of our lives is digitally enhanced. What about strength training?

In this whitepaper, Brawn founder Sohail Rashid explores the current trends, challenges and possibilities of the digital gym experience for lifters.

what’s in the white paper?

  • SIX TRENDS DRIVING FITNESS APPS

    Amid extreme competition, developers are carving out niches to serve more specialised audiences. We explore the forces shaping the latest apps and consider how strength training metrics can be better utilised in the next generation of workout software.

  • CUTTING EDGE WEARABLES

    We’re all familiar with tech that counts calories and steps, but how can wearables streamline strength training? We highlight the tech innovators who are combining AI and advanced sensors in ways that could remove all ‘admin’ from lifting.

  • THE POWER OF GAMIFICATION

    With its progress, goals and competitive elements, strength training is ideally suited to being ‘gamified’. We explore the massive potential for gamification in strength training, including 14 benefits for lifters and gym owners.

  • CHALLENGES AND POSSIBILITIES

    What are the most significant barriers to the successful digitalisation of gyms? From tech fatigue to information overload, we theorise how best to keep lifters engaged and excited while embarking on a digital lifting journey.

Interested in the possibilities of digitalisation for your gym? Get the whitepaper delivered to your inbox now.

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