Press Release

Brawn Unveils the Operator’s Dream: A Cash-Positive PT Retention Engine

London 11 September 2025 – Brawn today announced the relaunch of its platform following a £2 million technology rebuild, introducing the UK’s first fully managed, white-labelled Small Group Strength Training (SGST) service for multi-site gym operators.

Developed and tested in partnership with leading operators across multiple sites and regions, the new service has already delivered transformational results: PTs earning up to £1,000 per week and operator PT churn rates cut by more than 50% month-on-month.

“This is the operator’s dream: a plug-and-play solution that immediately generates cash for self-employed Personal Trainers which directly impacts churn.

In HVLC gyms, PT’s are trying to sell a £40-50 p/hour product to an audience paying £20 p/month for their gym membership. This is an uphill battle, particularly for PTs without an existing client base.

We’ve seen over the last 18 months, that PT’s can start earning over £300 p/month in the first few weeks and this provides much needed financial support for them to develop and grow their personal training business.

For operators this means that they can main PT yield for longer and have the necessary operational resources to run the gym.”

A White-Labelled, Fully Managed Service

Brawn’s proposition is a ready-made growth engine that runs seamlessly under each operator’s own brand, powered by Brawn’s technology and team.

The managed service covers:

• Recruiting & onboarding PTs
• Training & session programming
• Marketing and lead generation
• Subscription payments & admin
• Class scheduling & member bookings
• Reporting on PT earnings, member retention, and gym performance

Why Operators are Backing It

The new Brawn service is designed around the three key priorities operators face today:

• Revenue Growth – proven to increase member spend on PT and unlock new demand for strength training.
• PT Retention – an immediate cash-positive model that allows trainers to earn from their very first session, cutting churn rates significantly.
• Operational Simplicity – a white-labelled, plug-and-play service that requires no new systems or staff structures.

Proven at Scale

Testing across multiple sites and regions has demonstrated that Small Group Strength Training expands the PT market rather than cannibalising it. Key insights include:

• PTs earning up to £1,000 per week
• Operator PT churn reduced by 50%+ month-on-month
• 76% of participants female
• 75% aged 35–55
• 80% beginners
• 83% had never touched a barbell before
• 1 in 5 converting to 1:1 PT

This proves the service not only solves the PT retention problem but also expands participation in strength training, reaching new member demographics who would not otherwise engage with PT.

About Brawn

Brawn is the plug-and-play Small Group Strength Training service for multi-site gym operators. By combining technology, PT expertise, and a fully managed white-labelled delivery model, Brawn makes strength training more accessible for members, more rewarding for PTs, and more profitable for operators.

Press Contact

Name: Sohail Rashid
Email: sohail.rashid@brawn.co.uk
Website: www.brawn.co.uk

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