In a stunning display of unity and fitness, over 250 individuals came together on September 13th at the iconic Ministry of Sound for the inaugural Brawn Games. This memorable event not only showcased the power of teamwork and competition but also had a noble cause at its heart – raising money for charity. The event witnessed the transformation of the Ministry into a pumping, exhilarating gym demonstrating how Brawn can digitalise challenges and bring a community together, with participants fully immersed and invigorated by what they experienced.
The event, organised by Brawn, brought participants from a variety of health and fitness clubs across the UK including; The Gym Group, Energie Fitness, Pure Gym, FCubed Fitness, Third Space, The Foundry, as well as many others. The day was packed with epic challenges and camaraderie. With the goal of raising awareness of strength training, creating communities and connecting people.
Highlighting the spirit of giving, the winning team of Brawn Games, The Executive Health Coach, chose the Royal British Legion as the recipient of their charitable contributions.
One of the standout features of the event was the Innovation Zone, where seven innovative start-ups had the opportunity to pitch their idea to judges and a captivated audience. This platform allowed these companies to promote their brands and raise awareness.
In a competitive field of startups, Kineon emerged as the leading company at the Innovation Zone. Their product and passionate presentation captivated both judges and the audience, making them the standout choice.
"We are thrilled to have had the opportunity to showcase our cutting edge product at Brawn Games' Innovation Zone," said Tom Sanderson, Co Founder and COO at Kineon. "This event has not only provided us with valuable exposure but also reinforced our commitment to creativity and innovation."
Brawn Games brought together individuals, all with a passion for community, strength training and digitising their progress to support charity and celebrate the power of teamwork.
Sohail Rashid, Brawn Founder says “The day was inspirational, the energy and engagement from everyone was testament to the desire within the industry to offer something new and engaging within the strength training zones within clubs across the world. The inaugural Brawn Games exceeded my expectations and we are already planning for 2024!”.