Brawn is a tech-enabled platform helping gym operators unlock the power of small group strength training, combining the personalisation of one-to-one coaching with the affordability of group sessions.
Working with The Gym Group, Brawn has supported both the operator and its personal trainers to engage more members in strength training through an integrated, data-led solution.
The challenge is that most gym members want to feel stronger and more confident, but some can struggle with knowing where to start, particularly with strength training. Traditional personal training can be out of reach financially and large group class environments aren’t always set up to provide the individual attention needed to tailor results.
At the same time, many personal trainers are facing a challenge when it comes to scaling their business, as their earning potential is limited by time. Selling blocks of one-to-one sessions can be challenging in a cost-sensitive market, which is a problem for great PTs struggling to build a sustainable income. This is where Brawn comes in.
Brawn provides an end-to-end Small Group Strength Training platform that manages everything from programming and scheduling to payments and progress tracking, so PTs can focus on what they do best: coaching.
For members, this means affordable, personalised training in small groups that still feels private. For PTs, it’s a scalable business model that increases reach, retention, and recurring income — all supported by Brawn’s plug-and-play technology.
Working with The Gym Group, Brawn’s pilot programme has shown how tech-driven training can reshape gym economics, with some personal trainers earning as much as £300+ extra each month and a greater number of members engaging in structured strength training.
“This pilot has proven there’s huge demand for affordable, coached strength training and our aim is to support talented PTs in our gyms to build their businesses with us” says Jon Baker, Operations Director at The Gym Group.
There’s also a higher conversion rate among members from doing small group strength training to becoming one-to-one clients.
“Brawn’s goal is to make strength training accessible, inclusive, and scalable — and that’s exactly what we’ve achieved with The Gym Group,” says Brawn CEO, Sohail Rashid.