Partner with us

What makes Brawn different from classes or traditional PT?

Brawn sits between group exercise and 1:1 PT.

Classes = high energy, low individual focus.
1:1 PT = high quality, high cost, limited scale.
Brawn’s Small Group Strength Training (SGST) = 4–6 members coached by a PT in a structured program. It’s affordable for members, scalable for PTs, and proven to deliver retention and revenue for gyms.

How much operational work is required from our team?

Almost none — Brawn is fully managed.

Launch Playbook: Our proven model gets PTs to +£300/month additional income within the first 14 days.
Activation Squads: In-person team to launch gyms with campaigns, events, and challenges.
Success Managers: Embedded for life, working with GMs and PTs to track KPIs and refresh activations.
Playbooks for GMs & PTs: Simple templates for onboarding, incentives, and session delivery.
We don’t hand over and walk away — we embed the model and keep it performing.

What’s the financial impact for us as an operator?

Brawn delivers proven commercial results:

Why wouldn’t PTs just do this themselves?

They can — and some try. SGST is optional for PTs. But here’s why 87% stay with Brawn once they’ve experienced it:

Easier to sell: we handle campaigns, activations, and lead funnels.
Easier to manage: scheduling, payments, cancellations, and progress tracking are built-in.
Easier to scale: our launch playbook gets them to +£300/month in the first 14 days.
More professional: structured programs and branded app build trust with members.
Ongoing support: success managers, quarterly refresh cycles, and new member activations keep it sustainable.
Brawn is the path of least resistance for PTs → less admin, more clients, more income.

Why use Brawn instead of just Stripe or a payment tool?

Because Brawn is not just payments — it’s the complete operating system for SGST:

Session quality → structured progressive programs that deliver real results.
Upskilled PTs → training & development in small group coaching and lead generation.
Scheduling & member management → bookings, cancellations, refunds handled.
Progress tracking → in-app data keeps members accountable and motivated.
Operational support → activation squads, success managers, and GM/PT playbooks.
Stripe moves money. Brawn drives retention, revenue, and results.

How do we know members will actually use this?

Two years of trials with PureGym and The Gym Group prove demand:

75% of members buy block packages (not one-offs).
1 in 5 trialists convert to 1:1 PT.
76% of participants are women, 75% are 25–55, and 83% had never used a barbell before.
SGST unlocks a new, high-value demographic traditional PT misses.

What does a trial involve?

Zero capex, no licence fee.
We activate your gym(s) with our in-person launch squad, GM/PT playbooks, and app integration.
Typical trial length: 12 weeks.
Within 14 days, PTs are earning an extra £300/month and new members are engaged.
Full reporting dashboards for GMs and Regional Ops to track earnings, churn, and fill rates.

How does territorial exclusivity work?

To protect value for gyms, PTs, and members, SGST is capped to 4 gyms per 5-mile radius (subject to refinement as we scale).

For gyms: real first-mover advantage in your catchment.
For PTs: ability to market themselves as one of the only SGST coaches in the area.
For members: a unique service they can’t get down the road.
Once a competitor in your area secures a slot, the opportunity is gone.

Partner with Brawn