Brawn founder Sohail Rashid explores the latest trends, challenges, and opportunities for gym operators looking to create a more meaningful and community-driven fitness experience.
From data collection to personalisation and community-building through tech, this whitepaper is a must-read for any gym looking to boost customer engagement and retention in 2023.
Download the free whitepaper
What's in the whitepaper?
Fresh stats on new members’ fears
With a 50% dropout rate in the first six months, building beginners’ confidence is key. We share new stats on how many new members feel self-conscious and ways you can help.
How to make tech work for you
The last few years have shown us that we hate pausing our fitness goals, and we’ll use tech to stay connected to working out no matter what. We suggest ways that data and tech can give every in-gym experience more context, meaning and value.
Creating personalised gym communities
Consumers crave hyper-personalisation, but also want to feel part of a community with shared goals. We explore how gyms can provide a sense of achievement, individually and together throughout the year.
"In 2023, there's a golden opportunity to improve and truly own the member journey within, and beyond the four walls of your gym."
