Small Group Strength Training That Actually Works: Why Everyone Wins

Personal Trainer churn is killing HVLC gyms. Members can't afford 1:1 sessions. PTs struggle to build sustainable businesses. It's a broken system.

Small group strength training (SGST) fixes all three problems at once.

For Members: Build Muscle, Build Health, Build Confidence

Building muscle isn't just about looking good—it's essential for longevity, bone health, and metabolic function. Yet most gym members never touch a barbell because they don't know how, or can't afford proper coaching.

Small group strength training (SGST) solves both problems. Expert instruction at an accessible £12 per session, with the proven progressive overload that actually builds muscle and strength over time.

Our data tells the story: 76% of participants are women, 75% are aged 35-55, and 83% had never touched a barbell before. This is reaching people who would never book traditional PT sessions at £30-50 per hour—and giving them exactly what their bodies need for long-term health.

For Personal Trainers: Reliable Income, Sustainable Business

New PTs face an impossible challenge: how do you build a client base when you have no track record?

Small group strength training (SGST) solves this by creating a steady flow of new clients. Instead of hunting for individual 1:1 bookings, you run regular group sessions that members can easily try and commit to.

The numbers work too. Fill a group of 4 people paying £12 each, and you're earning £48 for that session—significantly better revenue per hour than many 1:1 sessions, with built-in client retention and word-of-mouth growth.

For Gym Operators: Less Churn, More Revenue

PT churn costs HVLC operators millions. Every departing trainer takes their clients with them. Rental income drops. Member experience suffers. Operational teams spend endless hours recruiting replacements.

Small group strength training (SGST) keeps PTs engaged longer because they can actually build sustainable businesses. When PTs succeed, they stay. When they stay, rental yields increase and member retention improves.

But the real opportunity is market expansion. Our data shows 1 in 5 SGST participants convert to 1:1 PT. You're not just retaining existing revenue—you're creating new demand.

The Future is Group

The Gym Group's expansion from 10 to 50 sites proves this model works at scale. They've seen the demand. They've watched PTs thrive. They've measured the impact on their business.

Small group strength training (SGST) isn't just solving today's problems—it's unlocking tomorrow's potential. For everyone.