Sleeping, eating, travelling, shopping, socialising. Almost every aspect of our lives is digitally enhanced. What about strength training?
In this whitepaper, Brawn founder Sohail Rashid explores the current trends, challenges and possibilities of the digital gym experience for lifters.
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What's in the whitepaper?
Trends driving fitness apps
Amid extreme competition, developers are carving out niches to serve more specialised audiences. We explore the forces shaping the latest apps and consider how strength training metrics can be better utilised in the next generation of workout software.
Cutting edge wearables
We’re all familiar with tech that counts calories and steps, but how can wearables streamline strength training? We highlight the tech innovators who are combining AI and advanced sensors in ways that could remove all ‘admin’ from lifting.
The power of gamification
With its progress, goals and competitive elements, strength training is ideally suited to being ‘gamified’. We explore the massive potential for gamification in strength training, including 14 benefits for lifters and gym owners
Challenges and possibilities
What are the most significant barriers to the successful digitalisation of gyms? From tech fatigue to information overload, we theorise how best to keep lifters engaged and excited while embarking on a digital lifting journey.
"For gym owners embarking on their personal tech journeys, the future is full of potential."
Sohail Rashid, Brawn Founder and CEO