The all-in-onegrowth enginefor your gym.
Brawn finds the members you're missing, keeps the ones you have, and turns both into PT revenue. Every joiner gets a personalised plan, in their WhatsApp, within 60 seconds of signing up. In your brand, not ours.
How much money are you
leaving on the table?
0% of new members stop coming within 90 days — and it's not that your gym isn't good enough. It's that nobody helped them get started.
- Onboarding is not personalised. Every joiner gets the same induction, whatever their goal.
- The member experience goes quiet after week one, exactly when habits should be forming.
- They never connect with a PT, so nobody owns their progress. They drift, then they cancel.
Simple setup.
Sophisticated plans.
- 1
They share their goals
Goals, training history, availability. Sixty seconds, on their phone.
- 2
We build their personalised plan
Training and nutrition, built from their own numbers, not a template.
- 3
It lands in their WhatsApp
In your brand, within 60 seconds of joining. Focus and consistency from day one.
No app required. No login. No manual effort from your team. First plans out within 48 hours of saying yes.
One engine, five journeys.
Every journey adapts to where the person is in their life with your gym. Same engine, different job at every stage. It's the first of four configuration levels; the other three are your site, your products and your people.
Not yet a member. A plan preview built to convert.
Day-by-day trial plan with visible progress.
A full plan for the first 90 days. The habit is built early.
Plan refreshes, class steering, upgrade moments.
A fresh plan waiting. A reason to come back.
A member who lapses moves to the win-back journey automatically. No list-building, no manual campaigns.
Every new member gets a plan
and a coach, from day one.
Built from the member's own numbers within 60 seconds of joining. Pick a goal — this is exactly what your new member gets.
Plan models to fit your audience: Fat Loss, Body Comp, Hyrox and more — white-labelled in your colours and your name, so it feels like your in-house tool.
Live preview — updates as you change the plan. No app, just WhatsApp.
Your brand, not ours.
Every plan, every WhatsApp message, every touchpoint carries your bespoke branding. Members build a relationship with your gym — not with a piece of software. Under the hood it's a personalisation engine generated from a knowledge base of your business, configured at four levels, per site.
Plans only prescribe what this site actually has. Kit and spaces, the real timetable with named classes and coaches, busy and quiet times, live capacity each week.
Members get steered into quieter slots and under-filled classes.Every plan recommends what this site sells, at this site's prices. Coaching packs, membership tiers and trial terms, class packs, site-level offers with start and end dates.
Different offer at every location, if that is how you run.Every recommendation points at someone in your building. Coaches by name, photo and specialism, physio, massage, recovery, supplements and partner products.
Each service books through your channel, not ours.You own the configuration. Set brand defaults once, override anything per site. Change it yourself through your own controls, or send it to us and we manage it for you. A new coach, class or price change flows into every plan from that second.
Turn plans into PT revenue.
The PT matching bolt-on. Optional, and it takes the cost of the licence down to almost nothing when it's left on.
- Members who want a coach get matched and booked automatically. The first session is on the house, so members say yes.
- Hands-off. No selling, no admin, no chasing — matching, booking and reminders all handled.
- Your PTs get new paying clients delivered warm. A full diary is the strongest PT recruitment tool in the market.
- 20% of every pack sold is paid to you. Pure margin, zero cost. Turn it off any time.
Target funnel. Pack volume scales with the number of people joining your gym — see the numbers below.
We bring new movers
to your door.
1 in 10 UK households move every year, and movers rebuild their routines from scratch. We put your gym in front of them before they pick anywhere else — 100% incremental to your current marketing.
Home mover data via our data partnership. Aggregate, never personal. We map your catchment before we meet.
The numbers do the talking.
A simple, effortless experience that helps the club get more engaged members and PT clients. It helps our PTs earn more money, which keeps a happy personal training team. And therefore, there is no downside.
My first ever real block of clients — I don't waste time chasing them. They all come to me. I'm fully booked now and it's a stress-free start: the pressure's off, rent's covered.
It's been great, especially for front of house. Now around 90% of trial members run through Brawn for the free trial, and then the PTs deal with it. You've taken a load off, for sure, it's made a big difference.
The licence pays for itself.
£147 a month, first 30 days free. Members with a plan stay — and just 1 in 100 staying a year longer covers the licence many times over. Drag the sliders for your gym.
Retention is the needle-mover. The PT share is upside on top — it brings the cost of the licence down to almost nothing, and it excludes repeat pack purchases entirely.
Backed by two proven
fitness entrepreneurs.
Paul Richardson
Former Executive Chairman of Gymshark, one of the most successful consumer fitness brands ever built. Actively involved in Brawn's strategic and commercial decisions. Exited investor in Runna and MyProtein.
Sohail Rashid
Three times founder with two prior exits in proptech, and a former British Champion powerlifter and bodybuilder. The commercially focused builder who sees the opportunity and makes it real.
Pay nothing
for 30 days.
We are confident your members will stay longer. So the first 30 days are on us — see the retention lift and the PT bookings in your own gym before you pay a penny.
- No setup fees
- White-labelled in your brand
- Launch assets and support included
- PT matching optional, on or off
- First plans out within 48 hours